The Future of In-Store Sampling Staff

November 3, 2021

In store sampling has always been the gold standard when it comes to immersive experiences to create awareness and drive initial sales in brick and mortar stores. This type of instore advertising allows potential customers the chance to engage one-on-one with promotional events staff aka brand ambassadors to create more personable and memorable experiences.


A New Digital Demo Solution for CPG Brands

October 26, 2021

CPG marketers must look beyond using food demonstrators in supermarkets and find new product sampling ideas to reach new shoppers, and drive consumer packaged goods sales. This apparent shift in consumer behavior has produced a few alternative cpg strategies starting to garner interest in the retail CPG market and one is gaining a lot of momentum, the use of contactless product sampling.


What is in store demo staffing?

October 6, 2021

In store demo staffing consists of hiring staff to conduct in store demonstrations. In store marketing has been a widely used product marketing strategy for decades. Marketing managers often use in store promotions to stimulate the sales of new or existing products. 


Sampoll Announces new “Instant Samples” Program

September 28, 2021

Redeem your “Instant Samples” the same day! No more having to wait 4-6 weeks for your free samples to arrive. Our virtual brand ambassadors will share local Instant Sampling events that are happening near you! These events typically run for 60-90 days, and in some cases a limited supply so we encourage you to redeem your Instant Samples as soon as possible.


Re-imagining In-store Product Sampling & Demos

September 21, 2021

Consumer shopping behaviors are changing faster than ever before! The global pandemic has pushed consumers onto the internet to get their dopamine rush from online shopping. In fact, over 4 trillion dollars was spent buying goods online in 2020, which is almost 30% more than the year prior. 


What is contactless product sampling for CPG Brands?

September 14, 2021

It goes without saying that conventional in-store sampling has been practiced by a variety of CPG brands throughout history because it works. Studies show that 73% of consumers are more likely to buy an item if they get to try it first. 


Analytical Data Vs. Customer Insights for Brands

June 30, 2021

We have been hearing about Big Data, data this, and data that for years. But data is nothing more than units of information, most often numeric, that are collected through observation. More technically put, data is either qualitative or quantitative, that measures sets of variables about one or more persons or objects.


Sampoll lands a new network, launches a new website, unveils new capabilities, and welcomes a new partnership!

June 2, 2021

2021 kicks off the “roaring 20’s” by establishing itself as a year of building on a reopening economy and accelerating momentum.


What is Field Marketing and How Does It Work for CPG Brands?

May 4, 2021

Field Marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales.


Is Guerrilla Street Marketing the new normal in 2021?

April 7, 2021

With an increase in the percentage of Americans getting COVID vaccines, there seems to be a light at the end of the tunnel and glimpses of hope that we may be heading towards a sense of normalcy in 2021. 


Sampoll Featured in Valley Life Magazine

March 4, 2021

Sampoll made local headlines in the March 2021 edition of a well-known news publication, Valley LIFE Magazine, a well-known news publication that gets distributed to over 100,000 homes through central Connecticut.


How Conversational Commerce Can Boost Product Trial and Customer Retention for CPG Brands

March 4, 2021

According to e-commerce platform, Shopify, conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. There is an increasing trend toward interacting with businesses through messaging and chat apps or through voice technology, like Amazon’s Echo product, which uses voice commands to connect to your favorite companies.


How Sampling Programs Can Help New Brands Build Demand and Secure more Retail Accounts

February 23, 2021

Picture this - you developed your target list of potential stores and cross out the stores that don’t fit your criteria such as discount grocery outlets since you are selling a premium beverage product. Why should this store carry your CPG product? Did you bring anything other than some print materials?


For the Love of CPG Brands

February 12, 2021

Do you feel the love? Probably not. Why? There are thousands of new products that enter the market each year, which only fuels the over-saturation and increases the competition for you, the brand, to compete for consumer attention. 


Fall in Love with Live Shopping Events

February 2, 2021

If you put yourself in the shoes of a typical shopper it’s all about sight, touch, sound, smell, and taste when evaluating an item for purchase. That’s why retailers like Costco lure customers in with free samples, and stores like Ulta Beauty allow customers to try on certain makeup and fragrance products. 


CPG Grocery Brands: We Have a First-Party Data Problem!

January 28, 2021

You just launched a new plant-based food product in the market. You are eager to get your new product SKU stocked on the shelves at retailers across the country but then you realize one thing...It’s SO MUCH HARDER than you originally thought.


4 Ways to Maintain the Customer Lifecycle with Sampoll

January 21, 2021

How well do you actually know your customers? No, really! How well?! The Sampoll team thought it would be a great opportunity to discuss the importance of getting to know as much as possible about your customers.


Please! Stop Using Google Forms for In-store Demo Recaps

January 15, 2021

Dear CPG brands and agencies, I regret to inform you that your Google Forms are making your life harder(not easier) when it comes to managing and reporting on in-store demo product sampling campaigns (and that doesn’t get any better as you transition to digital sampling).


Sampoll Vs. SurveyMonkey

January 7, 2021

Why Sampoll can make your brand’s sampling feedback experience fun for customers while traditional surveys can’t.


Sampoll Rolls Out New Features for the New Year

January 1, 2021

This is not another cliché New Year’s resolution post, rather, it's a promise to you that we're doubling down on releasing amazing new features to help make 2021 the best year yet for your brand’s product sampling and testing campaigns! 


The Shopper's Emotional Connection to Product Sampling

December 6, 2020

As a consumer, the simple experience of walking into a retail store and seeing booths setup with free samples is now an incredibly nostalgic experience.


Shifting Consumer Values Prove Experience Matters

November 12, 2020

In a recent Instagram poll executed by Sampoll 85% of respondents preferred local coffee brand, Rebel Dog Coffee over Dunkin’ Donuts. Let's discuss the critical macro/micro consumer trends that are driving this result!


3 Ways to Boost Retail Performance & Shopper Experiences

October 22, 2020

If you are reading this you must be interested in making some changes to your marketing strategy. Perhaps you've already started experimenting with new ideas. We've got a few ideas for you as well!


Keeping Staff and Customers Safe During Covid-19

July 29, 2020

The Sampoll team is proud to introduce the new Covid-Safety Checklist tool to help your promotional field staff adhere to the Covid-19 safety guidelines established by the CDC and WHO.


Sampoll joins The Brandery's batch 11 cohort!

July 9, 2020

Sampoll joins one of the country’s top accelerator programs, The Brandery (Cincinnati), which is owned and operated by the Gener8tor Fund.


Sampoll Secures a Key Partnership in Silicon Valley

March 12, 2020

In keeping with the theme of increasing forward momentum, and developing critical partner relationships...


Sampoll Secures Angel Investment for Pre-Seed Round

January 8, 2020

2020 is underway with serious momentum as the Sampoll team closes a new investment, doubles down on product enhancements, and continues to secure critical partners.


Generating Actionable Insights with Product Sampling

November 6, 2019

Have you heard someone mention “AI” (artificial intelligence) recently? How about “Big Data”, “Predictive Analytics”, or “Machine Learning”?


Secret Sauce for Brand Retail Activation.

October 16, 2019

Local Connecticut based SaaS business has kicked into overdrive with full rebrand, new partnerships, and acceptance to NewChip Accelerator.