Is Guerrilla Street Marketing the new normal in 2021?

April 7, 2021

With an increase in the percentage of Americans getting COVID vaccines, there seems to be a light at the end of the tunnel and glimpses of hope that we may be heading towards a sense of normalcy in 2021. 

Read More...

Sampoll Featured in Valley Life Magazine

March 4, 2021

Sampoll made local headlines in the March 2021 edition of a well-known news publication, Valley LIFE Magazine, a well-known news publication that gets distributed to over 100,000 homes through central Connecticut.

Read More...

How Conversational Commerce Can Boost Product Trial and Customer Retention for CPG Brands

March 4, 2021

According to e-commerce platform, Shopify, conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. There is an increasing trend toward interacting with businesses through messaging and chat apps or through voice technology, like Amazon’s Echo product, which uses voice commands to connect to your favorite companies.

Read More...

How Sampling Programs Can Help New Brands Build Demand and Secure more Retail Accounts

February 23, 2021

Picture this - you developed your target list of potential stores and cross out the stores that don’t fit your criteria such as discount grocery outlets since you are selling a premium beverage product. Why should this store carry your CPG product? Did you bring anything other than some print materials?

Read More...

For the Love of CPG Brands

February 12, 2021

Do you feel the love? Probably not. Why? There are thousands of new products that enter the market each year, which only fuels the over-saturation and increases the competition for you, the brand, to compete for consumer attention. 

Read More...

Fall in Love with Live Shopping Events

February 2, 2021

If you put yourself in the shoes of a typical shopper it’s all about sight, touch, sound, smell, and taste when evaluating an item for purchase. That’s why retailers like Costco lure customers in with free samples, and stores like Ulta Beauty allow customers to try on certain makeup and fragrance products. 

Read More...

CPG Grocery Brands: We Have a First-Party Data Problem!

January 28, 2021

You just launched a new plant-based food product in the market. You are eager to get your new product SKU stocked on the shelves at retailers across the country but then you realize one thing...It’s SO MUCH HARDER than you originally thought.

Read More...

4 Ways to Maintain the Customer Lifecycle with Sampoll

January 21, 2021

How well do you actually know your customers? No, really! How well?! The Sampoll team thought it would be a great opportunity to discuss the importance of getting to know as much as possible about your customers.

Read More...

Please! Stop Using Google Forms for In-store Demo Recaps

January 15, 2021

Dear CPG brands and agencies, I regret to inform you that your Google Forms are making your life harder(not easier) when it comes to managing and reporting on in-store demo product sampling campaigns (and that doesn’t get any better as you transition to digital sampling).

Read More...

Sampoll Vs. SurveyMonkey

January 7, 2021

Why Sampoll can make your brand’s sampling feedback experience fun for customers while traditional surveys can’t.

Read More...

Sampoll Rolls Out New Features for the New Year

January 1, 2021

This is not another cliché New Year’s resolution post, rather, it's a promise to you that we're doubling down on releasing amazing new features to help make 2021 the best year yet for your brand’s product sampling and testing campaigns! 

Read More...

The Shopper's Emotional Connection to Product Sampling

December 6, 2020

As a consumer, the simple experience of walking into a retail store and seeing booths setup with free samples is now an incredibly nostalgic experience.

Read More...

Shifting Consumer Values Prove Experience Matters

November 12, 2020

In a recent Instagram poll executed by Sampoll 85% of respondents preferred local coffee brand, Rebel Dog Coffee over Dunkin’ Donuts. Let's discuss the critical macro/micro consumer trends that are driving this result!

Read More...

3 Ways to Boost Retail Performance & Shopper Experiences

October 22, 2020

If you are reading this you must be interested in making some changes to your marketing strategy. Perhaps you've already started experimenting with new ideas. We've got a few ideas for you as well!

Read More...

Keeping Staff and Customers Safe During Covid-19

July 29, 2020

The Sampoll team is proud to introduce the new Covid-Safety Checklist tool to help your promotional field staff adhere to the Covid-19 safety guidelines established by the CDC and WHO.

Read More...

Sampoll joins The Brandery's batch 11 cohort!

July 9, 2020

Sampoll joins one of the country’s top accelerator programs, The Brandery (Cincinnati), which is owned and operated by the Gener8tor Fund.

Read More...

Sampoll Secures a Key Partnership in Silicon Valley

March 12, 2020

In keeping with the theme of increasing forward momentum, and developing critical partner relationships...

Read More...

Sampoll Secures Angel Investment for Pre-Seed Round

January 8, 2020

2020 is underway with serious momentum as the Sampoll team closes a new investment, doubles down on product enhancements, and continues to secure critical partners.

Read More...

Generating Actionable Insights with Product Sampling

November 6, 2019

Have you heard someone mention “AI” (artificial intelligence) recently? How about “Big Data”, “Predictive Analytics”, or “Machine Learning”?

Read More...

Secret Sauce for Brand Retail Activation.

October 16, 2019

Local Connecticut based SaaS business has kicked into overdrive with full rebrand, new partnerships, and acceptance to NewChip Accelerator.

Read More...