Consumer shopping behaviors are changing faster than ever before! The global pandemic has pushed consumers onto the internet to get their dopamine rush from online shopping. In fact, over 4 trillion dollars was spent buying goods online in 2020, which is almost 30% more than the year prior. 

It goes without saying that conventional in-store sampling has been practiced by a variety of CPG brands throughout history because it works. Studies show that 73% of consumers are more likely to buy an item if they get to try it first. 

We have been hearing about Big Data, data this, and data that for years. But data is nothing more than units of information, most often numeric, that are collected through observation. More technically put, data is either qualitative or quantitative, that measures sets of variables about one or more persons or objects.

2021 kicks off the “roaring 20’s” by establishing itself as a year of building on a reopening economy and accelerating momentum.

Field Marketing is a branch of marketing in which brands get their products in front of consumers “out in the field” at retail locations, events, college campuses, or in public locations. Field marketing initiatives include promotions, demos, and direct sales.

With an increase in the percentage of Americans getting COVID vaccines, there seems to be a light at the end of the tunnel and glimpses of hope that we may be heading towards a sense of normalcy in 2021. 

Sampoll made local headlines in the March 2021 edition of a well-known news publication, Valley LIFE Magazine, a well-known news publication that gets distributed to over 100,000 homes through central Connecticut.

According to e-commerce platform, Shopify, conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. There is an increasing trend toward interacting with businesses through messaging and chat apps or through voice technology, like Amazon’s Echo product, which uses voice commands to connect to your favorite companies.

Picture this - you developed your target list of potential stores and cross out the stores that don’t fit your criteria such as discount grocery outlets since you are selling a premium beverage product. Why should this store carry your CPG product? Did you bring anything other than some print materials?

Do you feel the love? Probably not. Why? There are thousands of new products that enter the market each year, which only fuels the over-saturation and increases the competition for you, the brand, to compete for consumer attention. 

If you put yourself in the shoes of a typical shopper it’s all about sight, touch, sound, smell, and taste when evaluating an item for purchase. That’s why retailers like Costco lure customers in with free samples, and stores like Ulta Beauty allow customers to try on certain makeup and fragrance products. 

You just launched a new plant-based food product in the market. You are eager to get your new product SKU stocked on the shelves at retailers across the country but then you realize one thing...It’s SO MUCH HARDER than you originally thought.

How well do you actually know your customers? No, really! How well?! The Sampoll team thought it would be a great opportunity to discuss the importance of getting to know as much as possible about your customers.

Dear CPG brands and agencies, I regret to inform you that your Google Forms are making your life harder(not easier) when it comes to managing and reporting on in-store demo product sampling campaigns (and that doesn’t get any better as you transition to digital sampling).

Why Sampoll can make your brand’s sampling feedback experience fun for customers while traditional surveys can’t.

This is not another cliché New Year’s resolution post, rather, it's a promise to you that we're doubling down on releasing amazing new features to help make 2021 the best year yet for your brand’s product sampling and testing campaigns! 

As a consumer, the simple experience of walking into a retail store and seeing booths setup with free samples is now an incredibly nostalgic experience.

In a recent Instagram poll executed by Sampoll 85% of respondents preferred local coffee brand, Rebel Dog Coffee over Dunkin’ Donuts. Let's discuss the critical macro/micro consumer trends that are driving this result!

If you are reading this you must be interested in making some changes to your marketing strategy. Perhaps you've already started experimenting with new ideas. We've got a few ideas for you as well!

The Sampoll team is proud to introduce the new Covid-Safety Checklist tool to help your promotional field staff adhere to the Covid-19 safety guidelines established by the CDC and WHO.

Sampoll joins one of the country’s top accelerator programs, The Brandery (Cincinnati), which is owned and operated by the Gener8tor Fund.

In keeping with the theme of increasing forward momentum, and developing critical partner relationships...

2020 is underway with serious momentum as the Sampoll team closes a new investment, doubles down on product enhancements, and continues to secure critical partners.

Have you heard someone mention “AI” (artificial intelligence) recently? How about “Big Data”, “Predictive Analytics”, or “Machine Learning”?

Local Connecticut based SaaS business has kicked into overdrive with full rebrand, new partnerships, and acceptance to NewChip Accelerator.