Sampoll made local headlines in the March 2021 edition of a well-known news publication, Valley LIFE Magazine, a well-known news publication that gets distributed to over 100,000 homes through central Connecticut.
Read More...According to e-commerce platform, Shopify, conversational commerce is a term coined by Uber’s Chris Messina in a 2015 piece published on Medium. It refers to the intersection of messaging apps and shopping. There is an increasing trend toward interacting with businesses through messaging and chat apps or through voice technology, like Amazon’s Echo product, which uses voice commands to connect to your favorite companies.
Read More...Picture this - you developed your target list of potential stores and cross out the stores that don’t fit your criteria such as discount grocery outlets since you are selling a premium beverage product. Why should this store carry your CPG product? Did you bring anything other than some print materials?
Read More...Do you feel the love? Probably not. Why? There are thousands of new products that enter the market each year, which only fuels the over-saturation and increases the competition for you, the brand, to compete for consumer attention.
Read More...If you put yourself in the shoes of a typical shopper it’s all about sight, touch, sound, smell, and taste when evaluating an item for purchase. That’s why retailers like Costco lure customers in with free samples, and stores like Ulta Beauty allow customers to try on certain makeup and fragrance products.
Read More...You just launched a new plant-based food product in the market. You are eager to get your new product SKU stocked on the shelves at retailers across the country but then you realize one thing...It’s SO MUCH HARDER than you originally thought.
Read More...How well do you actually know your customers? No, really! How well?! The Sampoll team thought it would be a great opportunity to discuss the importance of getting to know as much as possible about your customers.
Read More...Dear CPG brands and agencies, I regret to inform you that your Google Forms are making your life harder(not easier) when it comes to managing and reporting on in-store demo product sampling campaigns (and that doesn’t get any better as you transition to digital sampling).
Read More...Why Sampoll can make your brand’s sampling feedback experience fun for customers while traditional surveys can’t.
Read More...This is not another cliché New Year’s resolution post, rather, it's a promise to you that we're doubling down on releasing amazing new features to help make 2021 the best year yet for your brand’s product sampling and testing campaigns!
Read More...As a consumer, the simple experience of walking into a retail store and seeing booths setup with free samples is now an incredibly nostalgic experience.
Read More...In a recent Instagram poll executed by Sampoll 85% of respondents preferred local coffee brand, Rebel Dog Coffee over Dunkin’ Donuts. Let's discuss the critical macro/micro consumer trends that are driving this result!
Read More...If you are reading this you must be interested in making some changes to your marketing strategy. Perhaps you've already started experimenting with new ideas. We've got a few ideas for you as well!
Read More...The Sampoll team is proud to introduce the new Covid-Safety Checklist tool to help your promotional field staff adhere to the Covid-19 safety guidelines established by the CDC and WHO.
Read More...Sampoll joins one of the country’s top accelerator programs, The Brandery (Cincinnati), which is owned and operated by the Gener8tor Fund.
Read More...In keeping with the theme of increasing forward momentum, and developing critical partner relationships...
Read More...2020 is underway with serious momentum as the Sampoll team closes a new investment, doubles down on product enhancements, and continues to secure critical partners.
Read More...Have you heard someone mention “AI” (artificial intelligence) recently? How about “Big Data”, “Predictive Analytics”, or “Machine Learning”?
Read More...Local Connecticut based SaaS business has kicked into overdrive with full rebrand, new partnerships, and acceptance to NewChip Accelerator.
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