Written by: Ashley Randall
The stakes are high for the CPG industry, as the potential lost revenue from brand switching is estimated at $1.6 trillion USD, a 29% increase from 2010 according to a study done by Accenture. In addition, Deloitte recently came out with a study that shows brand loyalty in several major product categories has declined over the years. The problem that most CPG brands are facing now is brand awareness and a failure to implement redemption programs into their marketing strategies. Due to the shortages of staff, increase of material costs, and declining profits, some CPG brands are struggling to stay afloat. By implementing a redemption program for your brand, you will be able to connect with your consumers, while learning their interests and behaviors on an ongoing basis.
A redemption program is an incentive-based marketing strategy to help bring awareness to your products for consumers who haven’t purchased your products yet. This is a great opportunity for emerging CPG brands who are looking for their products to stand out against the competition.
Common incentives brands use are reward points to create consumer loyalty, contests to create engagement, or product sampling to create what we like to call “sensory marketing”. Remember a time pre-covid where you would go to the grocery store and there would be people giving out samples to the shoppers? Yes, that is sensory marketing where the shopper could see, touch, smell, and taste the sample before buying the product.
Before buying the product, they were able to experience the “awesome-ness” of that product. Letting consumers try your product before the commitment of purchasing it is the best form of incentive marketing for your redemption program.
We all want the best for our consumers, which means that we are looking to pick the best redemption brand out there. While there are many to choose from, you must know what to look for when making your decision.
Each redemption brand has their own pros and cons, so it all depends on what your incentive marketing goals are. If you would like to reach new consumers and stand out against the shelf competition, using product sampling is the best way to do it.
For emerging CPG brands out there, we know that you are hungry for brand awareness and would love to reach new consumers, so this incentive is perfect for your brand. We understand how much of a headache it could be researching different tools to drive product trials, so we are going to make it easy for you.
Sampoll is a retail solution for CPG brands to empower shoppers through product sampling experiences, rewards, and insights!
The platform is able to mimic a CPG brand’s tone of voice, even sense of humor to communicate with your consumers, using a new chat ambassador technology. Using multi-channel consumer targeting capabilities, Sampoll targets consumers based on their interests and location to introduce a product to them. For instance, if your product is retailed at a grocery store located within 5 miles of a consumer who has an interest in your type of product, they will be served the offer to try it out for a cashback reward.
Once they click on the ad, it will take them to a custom branded landing page powered by Sampoll to interact with an AI-powered chat ambassador. These branded chat ambassador have trackable 1:1 conversations with shoppers and collect valuable first-party opt-in customer panel data. This is overall a risk free opportunity for your consumers to try your products at nearby retailers, while having the option to receive additional incentives in the future. What makes Sampoll different?
What makes Sampoll unique from our competitors is that they use a Chat Ambassador, “Sam”, who builds customer relationships by keeping them engaged, educating them about your product, while collecting customer feedback. “Sam”, will also tell them where and how to get your product. “Sam”, also provides full support for your consumers if they have any questions or issues with redemptions.
Instead of your consumers waiting for their products in the mail like our other sampling providers, they can easily go get their products from their local stores. Once they purchase the product, they snap a picture of the product along with the receipt, upload the picture to the Sampoll chat ambassador experience, and within 72 hours, they will receive their cashback rebate.
To make it easy for your consumer, we can send the rebate to their Venmo, Paypal, or Cashapp, and Zelle just to name a few.
Unlike other product sampling providers, Sampoll provides first party data directly from your consumer based on their feedback conversation with “Sam”. With this information, you will learn more about your consumers through our analytics insight dashboard.
Before you make that decision, contact a Sampoll rep to show you how it all works. This way, you will get to experience the process to ensure that this is a good fit for your brand. Kind of like “sampling” the product before you buy.
Click here to request a demo.